Dragon Scale: Packaging Design

Dragon Scale: Smartphone Cases and Packages
Dragon Scale is a brand campaign with a series of products and packages designed based off of qualities chosen from a character from a form of media. For this campaign, I chose the character Arya from the Inheritance Cycle book series. I used my knowledge of the character combined with research into packaging design to come up with the idea of creating a smartphone case line. Using elements from the book along with traditional smartphone casing design styles, I created three mock products along with custom packaging tailed to each product.
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Dragon Scale Packaging

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Application: Dieline Designs

Here are the die-lines for each package. The color scheme of these products were chosen as a blend of character elements and of standard smartphone case designs. My goal was to create a brand that communicated a high-end and effective product. Please note: the actual products shown are stand-ins for the real conceptual product, for in avoiding including a branded phone case, I have used a cheeper but nondescriptive version instead.

Creative Process

I used a high contrast color scheme on each product and package to communicate a higher level of professionalism for the product. It is meant to be bold and to stand out amidst the competition. The ridged, geometric elements of the design are meant to represent how sturdy and effective the product is. Like "real" dragon scales, the cases are designed to protect the phone at any cost. Finally, the fantasy-like elements such as the sword and shield icons and a medieval-style of typography is designed to stay true to the nature of the book.
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