PerkUP Bunny Cafe: Branding Exercise

Branding Campaign Overview

PerkUP Bunny Cafe is a brand campaign where I was tasked with creating a brand for a coffee house with a focus on the unique selling point. I chose a bunny cafe with a fun, perky atmosphere to appeal to my target audience of college students. In addition to the brand identity, I designed a full set of business collateral and product mockups for this  campaign.

PerkUP Cafe Products

Perk UP Cafe Featured Image
Perk UP Mockup
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Branding Campaign Beginnings

In the beginning of this project I came up with several different concepts for the logo, but the three that put through testing truly embodied the spirit of PerkUP's fun and quirky personality. The third logo was chosen as the final logo thanks to its versatility in different layouts.
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Check out the style guide here!
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